With the release of her new webshop and lookbook we decided to get to know the creative butterfly who started it all.

Q/ Can you please introduce yourself.
Hi! My name is Jazzmin Nilsson, aka Jazzy Belles from Jazzy Belles Shop. I’m twenty years old and live in the beautiful city Amsterdam. I’m a Fashion & Branding student at AMFI and love being a creative professional.

Q/ Are you a Sheep or a Wolf and why?
I always work my ass off and work really hard to accomplish my goals, so I would say I’m definitely a wolf. ‘Quitters never win and winners never quit.’

Q/ Describe your Wolfpack.
Jazzy Belle Shop’s Wolfpack revolves around a strong core; my partner Ari and I. Around us are a lot of crazy talented people who help and inspire us to create the unique brand that we are. I love working with people who have different point of views, to step out of my comfort zone and see the world from their perspective. We learn new things from each other and together we stand strong.

Q/ Why did you start Jazzy Belles Shop?
When I got my diploma, I was 16/17, didn’t know which way to choose within the creative industry. I knew I wanted to do something with my hands, my mind and social skills. So I took a year off and started a fashion blog. Then one day, my boyfriend Ari and I were sitting in the tram and talking about our financial state and how we could take over this world. Through my blog & mainly Instagram we started very small…selling fashion accessories! Since then we grew out to a professional webshop!

Q/ Tell us about your style.
My style is always different and always changing. I think you can recognize my style by the popping colors I wear and the not so obvious combinations I make. But I’m always into something new when it comes to style!

Q/ Where do you get your inspiration from?
Nowadays I really get inspired by the Seapunk style. I’ve noticed that my interests and inspiration are more going towards the Japanese fashion-style. But music is always a big inspiration and cute IT-girls too!

Q/ Which designers do you like?
I’m terrible at this, I know I’m a fashion student but I’m not really into designer clothes.. I’m being very honest right now! I’m more into niche web-shops like Joyrich.

Q/ What is your mission?
My mission is to become super successful as an all-round creative professional and most importantly, have a happy positive life with a lot of love and peace!

Q/ What is your favorite word?
I think it still is: ”Meh”, or other words my friends and I use, which no one understands.

Q/ The Wolfpack Society loves the Goodlife. How do you see the Goodlife?
Jazzy Belle’s Goodlife is about being positive and happy with your personal life, but also with your work life. I’m still a student but I noticed that my work and doing all sort of creative jobs like photographing & styling, makes me very happy. Being able to stay busy and appreciate all the opportunities I get, makes a pretty Goodlife for me!

Q/ Where do you like to live?
Amsterdam is my love and always will be. It’s a place where all cultures come together and I don’t think you can find that in any other places in the world. But! I do want to see more of the world and travel, so maybe on that journey I will find a new hometown.

Q/ Where do you see yourself in five years from now?
In 5 years, Jazzy Belle Shop has grown into one of the most successful web-shops internationally within our niche. I also will be working as a freelance photographer, art-director, stylist & maybe even musician and artist. I know it’s a lot, but I want to do it all!

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