Established in 2010 and located in the centre of Utrecht – The Netherlands, ill has since strived to build a distinctive footwear and clothing collection. As a small group of friends running an independent shop, they search for brands that fit.

Ill strives to find a nice balance in accessibility, diversity and certain sense of exclusivity. This can be found throughout their brand and product selection, as they, amongst others, stock: adidas, Armor Lux, ASICS, Bleu de Paname, Carhartt, Clarks Originals, Edwin, Elka, Gourmet, Libertine-Libertine, New Balance, Norse Projects, Obey, Ontour, Pendleton, Penfield, Pointer, Stüssy & Velour. These guys take pride in what they do, so check out their lookbook for AW14. It gives an insight in what they envision to offer: a collection with a high regard for classics and materials, yet always mixing in a dash of contemporary street culture.

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