Cycling is the easiest form of transportation. With that in mind HEY designed their bicycles with the following three principles: simplicity, quality and passion. The Nordic minimalist design exudes both style and dynamics, the frame features an organic shape that guarantees superb comfort and a positive driving experience for the rider whether in an urban surrounding or a rural landscape. Because of their unique take they were awarded with this year´s prestigious red dot award.

More info: http://heycycle.dk

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